Lomography are huge in the analogue world starting with Holga's and Diana's then the LCA they really put analogue on the map when e'ryone was chasing 5 megapixel digital cameras.

Here is what Lomo say:

Use this film to achieve vibrant colors and stunning sharpness that only Lomography Color Negative 400 35mm film can give you.

Lomography Color Negative 400 35mm film will dazzle you with bold colors and stunning sharpness. Whether you are shooting under sunny or cloudy conditions, you’ll get great results. Try this film with your favorite Lomography 35mm camera and see for yourself!