Lomography are huge in the analogue world starting with Holga's and Diana's then the LCA they really put analogue on the map when e'ryone was chasing 5 megapixel digital cameras.
Here is what Lomo say:
Lomography Color Negative 400 120 film will dazzle you with bold colors and stunning sharpness. Whether you are shooting under sunny or cloudy conditions, you’ll get great results. Try this film with your favorite Lomography 120 camera and see for yourself!