Everyone loves this film, it's great, a little warm but that's why people love it. It was first released inthe 80s then it went away then it came back (like a lot of things in Photography!)

For a more detailed and scientific description we turn to Kodak:

Ultra-vivid color, Exceptional sharpness, Extraordinary enlargement capability
Featuring ISO 100 speed, high saturation and ultra-vivid color, EKTAR 100 offers the finest, smoothest grain of any color negative film available today.

Ideal for scanning, and offers extraordinary enlargement capability from a 35mm negative. A perfect choice for commercial photographers and advanced amateurs.

Recommended applications:

• nature
• travel
• outdoor photography
• fashion
• product photography